Organizations are thriving in the Creative Economy 4.0 because they have the right balance between
- attention and distraction
- human and machine
- intelligence and wisdom.
Leaders and their teams of innovators, consultants, advisors, designers, researchers and developers.
Professionals who must do deep work* in order to create value and sustain creative advantage.
*Professional activities performed in a state of distraction-free concentration that push cognitive capabilities to their limit. These efforts create new value, improve a skill, and are hard to replicate.
Cal Newport, Georgetown University, Deep Work, Rules for Focused Success in a Distracted World.